الجمعة، 12 نوفمبر 2010

Novelty architecture …advertising architecture




 Novelty architecture...

Once upon a time there where a building telling a story about his life about his users, stuff, client, products & his service …etc 



This is what the novelty building do...it`s about the mass telling a story of her life so let us say
It`s a kind of architecture in which building shape & structures are given a clear message about its uses  
Architecture takes the form of building that represents the products sold in side to attract the customers …such as giant fruits, vegetables, animals, monuments





lot of projects that considered as contemporary architecture under the hand of Deconstructivism is actually Novelty architecture. Practitioners include leading architects 
Frank Gehry
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 Daniel Libeskind 
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Zaha Hadid
                                                          

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